Define Body & Mind

DEFINE body & mind, now with over 20 open locations, was created and exists to educate people on how to become their absolute best. The franchise is based on the belief that physical strength, length, and balance impact both the state of mind and well-being. Clients can enjoy a combination of barre, cycling, yoga, trampoline, hammock, and so much more all under one roof. Each DEFINE studio creates an eco-friendly atmosphere that inspires results, fosters community, and gives back to others to achieve sustainable health and happiness. DEFINE is set apart by the cutting-edge fitness experience it offers through challenging, fun, and efficient classes: DEFINE body, a Pilates/barre-based class, DEFINE mind, which uses a hammock to deepen stretches and decompress the spine, DEFINE bounce, a high-energy, low-impact trampoline class and DEFINE revolution, a full body rhythm-based indoor cycling class. Founder, Henry Richardson, conceived this contemporary, integrated body-mind concept through personal pain management and post-graduate study. Richardson’s mission for DEFINE is to build a sustainable health and wellness community across the franchise, using a holistic lifestyle approach so that clients can reach their physical and inner strength goals, as defined by them. He seeks franchisees who share this same mindset. “We pride ourselves on creating a very synergistic match with our franchisees,” said Richardson. “We want to find the right person who is passionate about fitness, wellness and fulfilling their personal and professional goals while helping others be their absolute best.” Become the next DEFINE studio owner! Visit to request more information. Richardson attributes the franchise interest in DEFINE to the evolving fitness world and clients’ commitment to overall wellness – not just fitness – which has been a part of DEFINE’s DNA since day one.