Dejoria Diamonds

DeJoria Diamonds is an international online diamond jewellery company specialising in conflict-free diamonds, engagement rings, wedding rings, diamond eternity rings, earrings, pendants and bracelets. The DeJoria brand and name comes from John Paul DeJoria, the US-based self-made Billionaire, Chairman and CEO of John Paul Mitchell Systems, the producer and manufacturer of Paul Mitchell hair care products which achieves in-salon retail sales of approximately US $900m annually through more than salons worldwide. John Paul is also co-founder of Patron Tequila, the world’s leading premium tequila brand. With a mantra that ‘Success Unshared is Failure’, John Paul is a renowned humanitarian and philanthropist who established DeJoria Diamonds in 2003 as a means to market and promote the sale of ethical, conflict-free, diamond jewellery.