Demkupe Ltd

Demkupe® is a recently founded Sportswear & Lifestyle brand based in the UK targeting young adults. Our logo is a lion which was designed to concisely convey everything that Demkupe stands for. Which is power, strength, courage, leadership, pride, majesty and humility. All the characteristics an athlete needs to achieve greatness in any kind of sports. Essentially we wanted our logo to be fundamentally apparent that it is a Sportswear and Lifestyle Brand and be instantly recognizable. The vision of the company is simple, to tailor athletes or none athletes with premium quality and durable apparel; And sports equipment designed for a wide range of sports. However, we do not want this statement to end there. We want to be inspired by the “street” approach to style because we understand that street style methods can bring a certain uniqueness in the way individuals innovate and continually explore. This in itself is what we aim to achieve. The name Demkupe which translates as "let's go play football" comes from a language called Wolof which originated from Senegal.