Denny Marketing

Marketing consultant, author, thought leader, trend spotter, and keynote speaker working with brands that say, “We’re number two… and we hate it.” This quote crystalizes who I work with best and how I approach competitive strategy, creating chokepoints in indirect channels, and go-to-market execution. This is why I wrote Killing Giants: 10 Strategies to Topple the Goliath In Your Industry (Portfolio, 2011), which was a wonderful excuse to interview 70+ of some of the world’s most effective businesspeople and a book that I’m very happy to say a lot of people actually love. It’s why I took a quantitative bent at this same theme and co-authored Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World (RWW/Career Press, 2020). This is why we developed the AIM Program – a web-based mindshare and lead generation platform that clients have used to target their strategic alliance and channel partners that has generated tens of millions of dollars of incremental revenue. These clients needed an edge and a sharp point of view and we gave it to them, moving indirect sellers and influencers from zero to 1 - or 1 to 100 - quickly. This is why I work with some of the world’s top insights and trend researchers to develop studies like the MAGNET “Future of Work” Global Study (2021) and the CTI PULSE Study – because whoever can present the most compelling vision of the future will win a disproportionate amount of the available business in the marketplace, regardless of their size or share.