Destination Labrador

Destination Labrador is a private-sector led, partnership-based, regional, incorporated not-for-profit organization. Our mandate is to support the continued growth and sustainability of the provincial tourism industry through regional marketing, product development and market readiness initiatives that will attract more visitors, increase length of stay and provide more experiences that are aligned with the Newfoundland and Labrador brand. We are responsible for the regional delivery of key priorities and objectives of the provincial tourism strategy and vision; Uncommon Potential Vision 2020. We hold a seat on the provincial Tourism Board, an industry-government partnership to advise on the implementation of the provincial Vision and to ensure alignment for investment and development of the destination. It is important for Destination Labrador to work with all Labrador stakeholders to implement a common regional tourism vision that empowers the tourism economy and builds stronger communities. One of the last untamed places on earth. Labrador's embracing adventure and history will divide your life into two periods: before you've been here, and after. Book a trip now by visiting