Deviate

Deviate is a Detroit-based fashion label designing highly conceptual, contemporary collections that emphasize textile innovation and sustainable artistry. With each new collection, we write an original storybook to inspire design. Through hand-crafted textile capabilities, each Deviate piece tells a different part of our story. Social sustainability is an important pillar of the brand, and community impact is incorporated into daily operations. Deviate’s all-female team is on a mission to uplift underserved communities through the lens of fashion and art.