Dezigen

The principles of design are balance, proximity, alignment, repetition, contrast, white space and type. The principles govern the relationships between the elements used in the design and organize the composition as a whole. Successful design incorporates the use of the principles to communicate the intended message effectively. They help designers organize the images and type on the page, so that it feels more comfortable to viewers and makes a greater impact. If you think good design is expensive, you should look at the cost of bad design.