Di Lujo Sas

This project was born six and a half years ago. The main idea was to cover the lack of suitable footwear in our Colombian market to offer potential customers an excellent quality product at prices that are fully accessible to the target market. Due to the Covid-19 plus the crisis in Europe, we decided to move our production to our country, so we started designing our 100% made in Colombia collection. We do not want to continue with the traditional business model; we want to do it differently. We want to contribute more to the environment and, of course, to the Artisans' work conditions, making hard-wear stitch-down boots exclusively crafted to order. Our primary goals should be the environment, our artisans, and our customers. We want to reduce the overpriced stock items and the retail business model in every step of the production chain. That's why we started to buy directly to the suppliers the whole raw materials, from the leathers, to the threads, reducing the over-cost of the production chain and reducing the retail cost to the final customer, getting a pretty fresh pair of boots directly from the factory.