Diani, Inc

DIANI, Inc is a group of multi brand fashion and home stores, DIANI, DIANI Shoes and DIANI Living in Santa Barbara, California. The group also curates a premiere online boutique selling all the most sought after fashion and home brands at The website ships internationally with free domestic shipping. In addition to the retail division, DIANI, Inc offers unique content across all social media platforms. DIANI is rooted in story and soul. Blending an East and West Coast aesthetic that Caroline immerses herself in, along with her British and Kenyan heritage, everything she brings to the DIANI brand is considered, chosen with care and reflects a refined yet effortless style. For Caroline, it goes beyond the aesthetic, it’s a belief. One that reflects a life well lived, thoughtfully curated, and grounded in intention and timelessness.