Diaz&co

In a fast-paced world where you are expected to do more with less, you can’t afford to be unaware of how Hispanics are impacting your brand’s results. That’s where we come in. Based on 20 years of corporate and consulting experience, plus our TOTAL MARKET STRATEGY BUILDERS™ approach, DIAZ & CO. shows you where untapped growth and/or inefficiencies exist due to unmet Hispanic needs. Armed with that data, we then guide you to maximize the Hispanic appeal of your mainstream initiatives and determine if and how to pursue culture-specific strategies to address offering, messaging and/or media gaps. Ways we have helped firms drive results by optimizing strategies and tactics to meet both mainstream AND Hispanic needs: Mainstream brand defended shelf space vs. Hispanic-focused competitor in 40% of key account's stores upon finding out 80% of its items sold better among Hispanics. Major retailer/top brand achieved up to +4% lift in highly ethnic stores without more advertising. New brand for Hispanics gained space in national retail stores without cannibalizing sister brands' mainstream items. Contact us to find out how we can do something similar for you/your company through our speaking, training and consulting services: diazandco.com (646) 580-5842 info@diazandco.com