Die Designwerkstatt

We are DDW - Die Designwerkstatt - a Munich-based creative service agency founded by fashion designer Nicola Kuda and brand communicator Nicole Purdy. We design and produce fashion, functional clothing as well as soft interiors and accessories. At DDW we are convinced that fashion and apparel are a strong marketing-communication tools for all lifestyle brands. Fashion leads to brand identification - as a reminder "nothing comes between me and my Calvins". Therefore, we not only create tailor-made looks or clothing for fashion and lifestyle brands, but our work legitimizes brands within coveted target groups. The role of creative direction in the world of fashion is becoming increasingly crucial, but also more complex. Creative direction means building a brand and making it impressively accessible to your target group. It is crucial to have a clear idea of how a brand must be consistently experienced outside of its core product and which trends will develop in the future.