Digital Analyst

My job as a digital analyst includes doing research on the online behavior of customers and prospects. Companies can benefit greatly from research and improvement of their online platforms and their sometimes inconspicuous flaws. It's important to integrate on- and offline data. As the mixing of an integrated campaign strategy and online and offline channels becomes more commonly practiced, siloed metrics (such as email open/click, ad impression/clickthrough, lead conversion, etc.) simply do not satisfy the information that is needed to see the effects on marketing value and business impact.The goal is to get a holistic view of your customers and their interaction and impact with the brand on multiple areas that are relevant to your company such as: e-commerce, customer service, brand experience etc.