Digital Clarity Group

Digital Clarity Group (DCG) is an award-winning market research firm focused on improving the success rates of digital initiatives. We offer research and advisory services to brands, technology vendors, and agencies / consultancies to help improve outcomes. We run and operate VOCalis: the only program dedicated to capturing and benchmarking voice of customer feedback in the industry. The program was designed to deliver actionable insight for agencies and consultancies that goes far beyond simple CSAT scoring provided by in-house or outsourced programs. VOCalis is deployed by both agencies / consultancies and by technology vendors to help them understand how performance aligns with customer expectations in order to help them manage expectations, improve performance, and optimize outcomes. We help agencies / consultancies understand how their performance benchmarks against others, and we help technology vendors understand how their partner channels are performing on their behalf. Global brands depend on our insight, reports, and advisory services to help them identify and select digital partners – both consultancies and technology vendors – to help them turn their digital disruption into digital advantage.