Digital Hug - Social Media Intelligence

Digital Hug with offices in Toronto, Los Angeles, and Beijing, helps companies globally access unstructured social media listening to better understand audience engagement around their brands and franchises, as well as campaign effectiveness. Our unique China insight services (7+ years of norm & comparative title databases)- Social Context™ - campaign & activation traction and engagement social listening - CTI™ - organic fan-cited behavioral intent Hollywood import tracking Digital Hug utilizes proprietary, state of the art technologies and techniques to consistently deliver actionable Insights to grow, optimize, and protect your IP, Brand or Franchise. Our intelligence work is uniquely positioned to be completely objective and unbiased. We uncover insights to re-frame strategic opportunities and refine program execution. Our “Content Lifecycle” management including – competitive landscape analysis; topic and talent selection; content development; promotion activation; press coverage; market gaps; and consumer engagement. Our key services feature: Social Context – Competitive/Benchmark Monitoring; NPS Drivers Social Ethnography - Category Advancement Overnight Insight - Activation Optimization; Test & Learn System/Benchmark performance ESG Assess - Strategy & Risk. We focus on several sectors including entertainment, retail, financial, packaged goods and medical. To support our entertainment clientele, we developed SOCIAL CONTEXT™ - Entertainment Tracking Service. SOCIAL CONTEXT™ is a global turnkey service that uncovers geographic-specific “earned” media insight to drive campaign effectiveness and consumer engagement for TV Series, Feature Films and Video Games. The service is the most accurate and affordable way to get an ongoing market read to enhance launch planning and ongoing campaign adjustment. Connect with us at info@digitalhug.com