Digital Operative

Digital Operative (DO) is a full-service eCommerce agency that partners with SMB and midmarket brands to build high-performing digital experiences. From strategy to UX, design to development, we deliver integrated services that help brands grow, scale, and convert. As a certified Shopify Plus Partner and Adobe Commerce Partner, we specialize in developing eCommerce websites and solutions that drive measurable business results. Our team blends creative thinking with technical expertise to launch, optimize, and evolve digital storefronts that meet the demands of today’s consumers. Since our founding, we’ve worked with brands across categories like consumer goods, active lifestyle, beauty, outdoor, nutrition, health & wellness, and retail. Our approach is grounded in collaboration, innovation, and a deep understanding of the customer journey — ensuring every project is aligned to real business goals. In 2020, Digital Operative was acquired by 85SIXTY, a leading digital agency focused on strategy, marketing, and analytics. This partnership expanded our capabilities and footprint, enabling us to offer even more value to our clients through a unified, cross-disciplinary approach. Today, DO continues to operate as a specialized eCommerce arm within the 85SIXTY family — with a hands-on, nimble team that thrives on helping clients solve complex challenges and unlock new growth opportunities. Whether you’re launching a new store, migrating platforms, optimizing conversions, or reimagining your brand experience, we’re your collaborative partner in building what’s next in eCommerce. Let’s create something impactful, together. Learn more at 85SIXTY.com