Digital Paras

Definition of Digital Marketing Digital marketing is advertising delivered through digital channels such as the radio, tv, social media, mobile applications, email, web applications, search engines, websites, or any new digital channel. Basically, digital marketing is any form of marketing products or services that involves electronic devices, which is the reason it has been around for decades. It can be done online and offline, and in fact, both kinds are important for a well-rounded digital marketing strategy. Online Digital Marketing Summary The 2 main pillars of digital marketing are online marketing and offline marketing. That said, since I’ll talk about online marketing in a separate guide, I’ll only mention the different areas of online marketing here for the sake of completeness. The 7 big categories of online marketing are: Search engine optimization (SEO) Search engine marketing (SEM) Content marketing Social Media Marketing (SMM) Pay-per-click advertising (PPC) Affiliate marketing Email marketing