Digital Snow

Digital Snow is an exclusive digital consultancy helping startups, retailers, and scaling businesses launch, grow, and transform through product strategy, modern technology, and high-performance marketing. Founded by Mary O’Brien in 2018, we lead with a blend of strategic vision and hands-on execution—bringing clarity, speed, and results to complex digital challenges. We specialize in product strategy, go-to-market (GTM) execution, tech stack optimization, and customer experience (CX) across DTC, B2B, and retail ecosystems. From replatforms and redesigns to full-funnel growth strategies, we partner with founders, teams, and enterprise leaders to unlock value and create measurable impact. Our Expertise Digital Strategy & Transformation - Product & project management for digital initiatives - Business analysis, stakeholder engagement & vendor negotiation - Roadmapping, user journey mapping, and experience design - Software and partner selection - Data & platform migrations - SaaS implementation and workflow automation - AI enhanced workflows Ecommerce & Experience Optimization - Shopify Plus & BigCommerce development and optimization - Conversion rate optimization (CRO) and UX strategy - Ecosystem and tech stack design for scalable growth - Performance audits and analytics setup - Seamless integrations and workflow design Go-To-Market & Full-Funnel Marketing - GTM strategy and digital campaign execution - Email, SEO, content, paid media (Google Ads, Meta, Shopping), and PR - Digital asset creation: copy, photography, UX/UI content - CRM, database growth, and customer lifecycle strategy - Training and enablement resources for internal teams