Digitala

digitala is a digital-first growth consultancy led by Hannah McGhee (fractional CMO & COO). We help DTC and B2B organisations turn digital performance into commercial outcomes—profit, revenue, margin, and operating clarity (unit economics and retention). We connect go-to-market strategy to monetisation through growth strategy, performance marketing, content and commerce, audience development, and the operating systems required to execute at pace. Hannah has led brands through high-growth and acquisition environments, including scaling Who What Wear and Byrdie (Clique Brands) through acquisitions by Future plc and Dotdash. Hannah leads many engagements personally, bringing in senior specialists from the digitala network for highly nuanced areas when required. Work is scoped fractionally—so clients invest in the exact senior time and specialist expertise needed to deliver the brief, without unnecessary overhead. Brand-first, commercially sharp, and built for scale. digitala is trusted by executive teams who value discretion, pace and measurable outcomes—delivering brand-safe work built to fit the brief, the channel mix, and the commercial model. Enquiries: hello@digitala.xyz (include company + goal + timeline) Follow @wearedigitala Specialties: Fractional CMO · Fractional COO · Go-to-market (GTM) · Growth strategy · Commercial strategy · Performance marketing · Content & commerce · Audience development · Ecommerce growth · Marketing operating model