Digitalmarketingminor

The Digital Marketing Minor is a minor by the International Business and Management Studies (IBMS) programme within the Rotterdam Business School (RBS) unit. The minor is based on the digitalization of life and the impact of the Internet on business and marketing. During the minor, the students get the opportunity to focus on their own chosen company and individual assignments related to digital marketing. To exchange the newly gained knowledge with their fellow students the student will work individually and in a team (5-6 students) on different digital marketing topics. An important part of this minor is the individual consultancy project where you will develop a digital marketing strategy for a company/organisation of your choice. This channel is here to provide info and interaction about the minor.