Diretto

Diretto was founded in 2020 with the mission of connecting leading international food brands to Brazil. Established by entrepreneurs with solid experience in importation, we specialize in identifying, nationalizing, and operating brands, always focusing on sustainable growth and value creation. We serve as the local extension of market-leading European brands such as La Molisana, Filippo Berio, Vicenzi, Vieira, Menz & Gasser, and Kühne. Our commitment is to act as strategic partners for the expansion of these companies in Brazil. With a full-service operation—including importation, distribution, and execution—we are present in the country’s leading retailers. Our goal is clear: to be recognized as the official branch of our partner brands in the Brazilian market.