Dirt Charity

DIRT Charity works to regenerate soil. Regenerating soil is one of the most important actions to be taken in the face of climate change. DIRT regenerates soil through supporting the Biodynamic Farming movement. Founded by Arizona Muse - model, environmentalist, sustainability consultant, advisory board member. Photographed by the industry's most established names, Arizona has appeared on the covers of leading fashion publications and has been the face of international campaigns for global fashion brands. After being a model for 10 years, Arizona realised she didn’t know anything about the materials her clothes came from. Ever since then she has been on an eye-opening journey, educating herself about the truth of how things are actually made, who makes them and the impact this cycle has on planet Earth. Muse consults to help brands incorporate sustainability into their core strategy, sits on the advisory board of The Sustainable Angle and The Biodynamic Demeter Alliance, collaborates with Extinction Rebellion, Fashion Revolution, and is Greenpeace’s Oceans Ambassador and Aveda’s first global sustainability advocate. It is her life’s mission to raise awareness about the climate emergency and the climate solution that is Biodynamic Farming. Charity Registered in England and Wales | 1199510