Disruptur

If you've ever seen the movie Moneyball, there's one particular scene that encapsulates the backdrop for Disruptur's services. If you recall the conversation between Billy Beane & David Justice in the batting cage. David says to Billy as he's taking swings in the cage something to the effect of summarizing every GM that ever worked in Baseball, how "he's seen them all," only to be stopped dead in his tracks by Billy's response to his statement,"No, you've never seen one who was a player." As a sales & marketing consultant, I've had a career on both sides of the fence. After twenty years, I understand that salespeople suck at marketing, and marketers have no idea how to close a deal. What we're telling you is simple: Sales teams prospect for business in a silo, based on a practice they likely inherited from a previous generation. Marketers can tell you what they "believe is a good lead," and that's it. We're in the camp of self-awareness, recognizing that cold calls and traditional prospecting methods for leads aren't inherently flawed; they're just a significant waste of time, often followed by the misconception that poor content doesn't convert. Think of it this way: even with all the marketing knowledge and skills in the world, if your creative sucks, does it even matter? That's why we've developed the concept that sales is the new marketing and marketing is the old sales. We understand professional photography, videography, copywriting, graphic design, sales methodologies and best practices, digital marketing, personal branding, and, my absolute favorite, earned media. Most of all, we believe that everyone has a story to tell; they need someone to help them tell it. Story-driven marketing is about harnessing your ability to relate with others from any angle at any given time, whether that's in sales or marketing. If you want to get started, let's do this, but before we get started, know this: I'm all in. Bet