Dissonance Consulting

We identify strategies for growth and develop programmes for change through Innovation, Brand Strategy and Behaviour Change. Our Approach is grounded in Dissonance theory. Cognitive Dissonance is the discomfort we feel when our behaviour and our beliefs contradict each other, causing us to either change our actions or our beliefs. It is the reason that so many attempts at innovation and behaviour change fail. Understanding dissonance can also drive positive behaviour change and adoption. We go beyond the literal, identifying opportunities beneath the surface. We bring diverse perspectives to any issue from behavioural psychologists and change management experts to senior public sector executives and community activists. This allows us to make unexpected connections. We challenge conventional thinking and deliver breakthrough strategies for our clients. We can help you- Whether your company is planning change - You want to reach new markets or launch a new product - Or your customer base is shifting - Or your Leadership Team feel a bit stuck and your company is struggling to embrace critical change.