Ditinow

At DiTiNOW, we are using a different approach to solve the problem of counterfeiting. We identify counterfeit by validating if the authorization and ownership of a product are authentic and legitimate rather than examining if the materials used are authentic. Then, we motivate consumers to purchase genuine products with an NFT issued (minted) by its IP owners. The solution was inspired by title recording systems and warranty deed transaction processes commonly found in the auto and real estate industries. We call it Digital Title - a decentralized, distributed title recording system. Digital title is a low latency, low cost title recording system for consumer goods, which can 100% identify counterfeit and unauthorized products. Digital title improves information transparency and builds trust between consumers and IP owners without knowing each other or an intermediary agency. Targeted users of digital titles are Intellectual Property (IP) owners and consumers. Law enforcement, distributors, and retailers should also use the solution for authentication checks.