Diverge

We help ambitious teams turn complex challenges into clear strategy, scalable products and brands that perform in the real world. Diverge is an innovation studio working at the intersection of product, design, branding and technology. Founded by former Universal Music Group executives and senior leaders across media, tech and design, we bring together strategic insight, creative thinking and delivery firepower. Our extended team includes more than 20 senior consultants, including C-suite executives, SVPs, product leads, brand strategists and UX designers. We work across sectors including- Music and entertainment – platforms, rights systems, fan engagement, artist services - Retail and consumer brands – from wellness to food and fashion - Public sector and social impact – digital tools for learning, access and participation Our clients include Universal Music Group, NatWest, Jet2, Tesco, Abbey Road, Viacom, Bose, MTV, Jamie Oliver Group, Katherine Hamnett London, The Crown Estate, CCMA, Harvest Digital, The BPI and more — as well as high-growth startups like Aiode, Castrooms, Fandation and Covatic. We combine strategic clarity with hands-on delivery. No bloated decks. No buzzwords. Just smart thinking, sharp design and products that ship.