Do Cutting Chai

Chai” is a ritual in India. When we receive guests or visit as a guest, serving ‘chai’ becomes the conversation starter for us. Whether it be the ‘chai-sutta break’ in our office or the evening ‘chai (tea) pe charcha (conversations)’ session with our family, both are connected with the common thread of thoughtful conversations. ‘Charcha (conversations)’ over a chai (tea)’ leads to the kind of conversations that reflect the unspoken thoughts of our people. The unspoken thoughts of our culture, politics, art, economics, businesses, propagandas and so much more… These conversations are a reflection of the society that we live in, our history, our courage and our willingness to make a better future. These mind-full conversations are a peak into understanding the most powerful consumer insights. Being able to comprehend these consumer insights and leverage powerful communication to drive impact with numbers is what we believe in doing. Our team has always believed in the idea of using the power of communication, creative, design and digital to create campaigns and impact that drive a better tomorrow. We work closely with brands and startups to create impact marketing & innovation based solutions for a better tomorrow. Our humble journey has been about bringing passion and impact together to drive conversions from insightful conversations We are team Do Cutting Chai. From conversations to conversions.