Do Well Do Good Ltd

Do Well Do Good is a London-based boutique innovation advisory founded in 2016 by Marie Cesbron. We are your innovation partner in seeing whitespace and delivering Healthy Growth - based on relevance, resilience and regeneration. We excel in consumer-centricity and extend it to society and the living, ensuring innovation offers more solutions than problems and maintains an organization’s license to operate. We anticipate that the next paradigm shift lies at the intersection of digital and biological innovation. We work across two key time horizons, 10+ years and 1 year, balancing long-term vision with short-term action and avoiding the typical traps of incrementalism (vs innovation) and reactivity (vs adaptability). We view wellbeing as the foundation of lasting change — cutting across industries, shaping people behaviours, and redefining how technology and business create value. We cross doing well with doing good, because lasting matters as much as growing. Our expertise spans consumer industries — particularly health & wellness, beauty, and luxury. Clients range from global corporations such as Chanel, L'Oréal, Opella (ex-Sanofi), Grupo Bimbo, Publicis to fast-growing strategy consultancies such as Kea & Partners, Gemic or SciFutures, to start-ups and scale-ups shaping the future. Our services include: INSPIRATION: Insight & Foresight - Trend & Futures Intelligence - Keynote & Talks - Innovation Safari. STRATEGY: Whitespace Identification - Strategic Brand Platform and Architecture - NPD - New Business and Operating Models - Portfolio & Capability Management - Innovation Roadmap - Innovation Culture. COLLABORATION: Open Innovation - Incubation & Acceleration - Strategic Partnerships - Hackathons & Co-Labs. IMPACT: Regenerative & Circular Innovation - Social Innovation - Life-Centered Design.