Dobra Misel

Organic food shop Dobra Misel is a family business, established in 2004 and started with observing problematic effects of world's unethical food production and unhealthy eating habits. We fell the responsibility not to just go with the flow, but join those who already contribute to prevention of our own land and mankind. With our shop we want to differentiate between green-washing strategies of big grocery brands with questionable food source and quality and rather put all our efforts on truly sustainable supply chain. Therefore we choose only the most reliable suppliers, who offer the highest quality of ecological food, grown in a sustainable way. Because we believe that eating healthy once a week one is not going to get all the benefits, our mission is to help people who sincerely want to eat better, learn about nutrition, so they can be consistent enough and can get the real benefits of the food.