Dovetail Choice Lab

Dovetail Choice Lab is dedicated to the design of products, services, brand equity and ad messaging. Its suite of Innovation Programs and Toolkit identify what will differentiate your business and lead to success. Our approach, “DoveTail Experimentation” is a provocative way to use creative as stimulus to experiment and uncover high return marketing initiatives. We link experts in strategy, creative development and choice research. Not to just advise, but collaborate from start to finish. This mix provides the elements critical to developing successful marketing ideas. We find what combination of message and promise motivates the most consumers under which circumstances. This deeper understanding and valuable context leads to better ideas, more effective implementation and improved odds of marketplace success. Unlike other consulting firms we produce the broad range of content and creative (expressed as tangible real products) required to learn from experimenting and to elicit spontaneous, real world reactions from consumers. It’s a simpler development path that uncovers linkages critical to success and the compelling messaging that drives choice.