Dr. Jaggery

As our ancient wisdom says, we are all made up of PanchMahaboota – the 5 elements. Everything in this universe is the magic and play of the 5 elements. Air, Water, Fire, Space and Earth. The advent of the 21st century has brought with itself the blight of sedentary lifestyles. Stress, urgency, lack of physical exercise, and the overall hullabaloo has reduced the concept of eating to a mere perfunctory activity. We have started neglecting what we consume and how we consume, but this negligence comes with a heavy price. Unchecked consumption of modern day products, such as refined sugar, comes with its own host of problems, some of which may be as serious and chronic as diabetes. Like any breakthrough in the Technological Era, our idea- of transforming the age old recipes of jaggery to suit our modern needs- was the result of an epiphany. One day over family dinner, as we discussed healthy lifestyles, we asked ourselves- “What changes could we make to make our lives healthier and more optimal?” It was in this moment that we realised how central refined sugar had become in our lives. This question prompted us to see if we could replace refined sugar with any other equally-tasty-yet-healthier alternative. It was during this search that we came across some good old jaggery. As we started consuming jaggery in place of sugar, we realised that we have been missing out on some actual Elixir. Not only did jaggery give us all more energy, the energy so given was also extremely long-lasting. Thus, we began our little experiment. Dr. Jaggery’s mission is to be a force of good in this world, and to bring to people’s lives a healthy, tasty, and natural alternative to refined sugar. Though we have written about the start of our journey in great detail, our story has just begun. Welcome to the Dr. Jaggery Family. Let us make this story a happy one, and help it enamour the minds, souls, and most importantly- the tongues, of millions of households in our country.