Dramatize Acquired By Bookmyshow
Dramatize aims to become the Netflix for Bollywood content, while not just targeting India, but also International markets like USA, UK, Canada, Australia, Africa & Middle East, where there's already a huge unmet demand for Indian content. On Dramatize, besides watching their favorite Bollywood shows online, fans can also watch the shows in multiple-foreign language subtitles, essentially breaking down all language barriers for accessing Bollywood content globally. At present, India has no Netflix, Hulu or IMDB type of service available, and so Dramatize began with a mission to revolutionize the digital media consumption landscape in India and bring prime-time Indian television content to the web, making it accessible to Indians across the globe as well as introducing it to an International audience using the power of crowd-sourced subtitles, which in turn helps TV networks unlock new markets that were previously completely untapped.
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