Drb Marketing & Communications

DRB Marketing & Communications helps B2B marketing professionals attract, convert, and maintain relationships with buyers. I create strategies and content to help build trust and credibility for your business. Inbound/Outbound Marketing Strategies: I help your company identify and clearly communicate the value of your services and solutions to the marketplace with inbound/outbound marketing strategies that are aligned with market needs, industry drivers, sales processes and business goals. • Create or revise brand positioning • Develop strong key messages & differentiators • Develop multichannel inbound/outbound marketing plans • Analyze and optimize marketing tactics Content Strategies: Who are your buyers? What type of information do they need to make a decision? When do they want this information? In what form do they want to see it? Where will they look for it? I work with you to answer those questions. • Research hot trends/new industry developments • Identify appropriate digital and traditional channels • Define buying stages and buyer personas • Identify appropriate content • Audit online and traditional content to identify gaps Content Assets: I produce relevant, engaging content assets for your customers’ most popular distribution channels. I work with your subject matter experts; research and write the content; launch and track/analyze results; report on success and recommend opportunities for improvement. • Digital content for websites, social media, including infographics, ads, and posts • White papers, case studies, articles • Video content, webcasts, podcasts • Sales tools, data sheets, presentations • Marketing collateral Contact me for more information at dorothy@drbmarketing.com