Drink Water

Drink Water is an initiative to affect change in Action Sports; a friendly reminder to drink water. Drink Water is a reaction to "energy drink" marketing. We don't sell water, we just drink it. And we're out to spread the word. Co-founders Stephen Fox, of Traverse Agency, & Austin Smith and Bryan Fox, professional snowboarders, are joined in their initiative by a number of their peers. These Drink Water advocates are ambassadors for global brands such as Nike, Quiksilver, Patagonia, K2, Oakley, Salomon/Bonfire and Burton, among others. As Drink Water advocates for drinking water among young people in Action Sports, we're also donating proceeds to bring drinking water to those in need. Drink Water supports the efforts Water.org to bring clean water to the nearly 1 billion people worldwide whom currently lack access. To learn more about our mission, or to join us in spreading the word, see