Drivermark Inc

DriverMark (DM) is a new form of out-of-home advertising which allows businesses to put advertisements on the vehicles of everyday drivers. We have crowd-sourced these drivers and pay them a monthly fee for the advertising space on their vehicles. DM is implementing a new OOH model for the Canadian market which allows businesses to realize the immense value of low-cost impressions. Every driver is hand-picked by DM account managers, based on their driving habits, to match with a specific client’s campaign. Through our driver-client matching process, we are able to maximize a campaign’s full potential, ensuring complete satisfaction for both client and driver. In addition to driven advertisements, we also offer features like brand ambassadorship. As a brand ambassador, drivers are encouraged to promote the campaign further by posting photos online, engaging at events, and distributing business information and/or marketing merchandise. Each driver is tracked based on their vehicle, location, and time of day. Tracking enables us to estimate how many impressions an advertisement receives. Using the DM online dashboard, clients are able to view this advertising data, providing additional value to their experience with DriverMark.