Dual Citizen Creative

MISSION American Insight + Israeli ChutzpahBridging the communication gap between Israeli startups & American target audiences. Our mission is to bridge the communication gap between Israeli startups and the American target markets they serve. This passion project allows us to bring a joyful authenticity to work every day. חבל על הזמן #fuhgeddaboudit As an American with experience at industry-leading companies Electronic Arts, and a Kellogg marketing MBA, Dual Citizen Creative Principal Dan Matkowsky brings decades of creative and product leadership spanning multiple industries, markets, & target demographics, and deep insight into American language, slang, customs, & culture. As an Israeli who served in the IDF, and with experience at industry-leading companies like Playtika, Dan brings deep empathy for and insight into Israeli culture, and we give my clients the direct, no-nonsense feedback and analysis they expect and deserve. CORE SERVICES • Content Writing • Copywriting • Editing & Proofreading (including ChatGPT / AI drafts) VALUE-ADDED SERVICES • Brand Strategy • Creative Direction • Product-Market Fit More details at PHILOSOPHY • Know Your Target Audience Intimately. • Serve Them Relentlessly. • Communicate Authentically. Whether you serve consumers, customers, clients, users, or players, empathy is mission-critical. The key to answering the core consumer question—"what's in it for me?"—is the ability to perceive your brand from their perspective, and communicate in an authentic and familiar voice.