Dynamic Business Development
B2B LEAD GENERATION/APPOINTMENT SETTING It all starts with building a 100% correct B2B business prospecting list. For our Lead Generation services, where we conduct Appointment Setting programs, the BB contact list is a hugely important component of eventual success. Clients choose the businesses they’d like to have meetings with and nominate their preferred Job Title. We then build the B2B prospect list using LinkedIn and other online resources. We then ring businesses to make sure we’ve built a 100% accurate business database. 49 NEW CLIENTS Yes, that’s our record for Business Development strategies and execution. The Digital Agency Reactive (now Accenture Digital) won 49 new clients as a direct result of our B2B list building, appointment setting and lead generation programs as well as following up attendees to conferences and managing the prospect list development and RSVP process for events. HOW DO OUR LEAD GENERATION CAMPAIGNS WORK? Assistance is provided to clients to help them choose targeted organisations and Job Titles. The B2B prospect list is then built, checked and entered into the CRM. A beautiful direct mail pack in then posted in a hand addressed envelope including a personalised letter (on client’s letterhead) and usually a ‘Door Opener’ brochure. To complete the Lead Generation/Appointment setting process telephone calls (mostly) are made and emails (as required) are sent in an attempt to set-up meetings. ZOHO CRM ALLIANCE PARTNER We are a ZOHO CRM Alliance Partner in Australia in case our clients don’t have an existing CRM or are unhappy with their existing CRM. We make a CRM sing! CONTACT John Chambers john@dynamicbusinessdevelopment.com.au 0459 024 077
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