Dynamic Wheel Group

Dynamic Wheel Group is where 25+ years of aftermarket wheel experience meets a multi-brand powerhouse built for dealers, not just deliveries. From off-road rigs to luxury builds, every wheel program starts with understanding the dealer, the market, and the customer behind the sale. Dynamic Wheel Group is a wholesale-only wheel house headquartered in Irwindale, California, serving retailers, dealerships, and automotive shops nationwide with a tightly curated portfolio of brands and applications. For more than two decades, the team has specialized exclusively in aftermarket wheels, building deep expertise across off-road, street performance, luxury, and show segments. That 25+ year legacy is rooted in a simple idea: pair trend-forward design with reliable supply and real fitment knowledge so dealers can say “yes” to more customers. What began as a regional distributor has evolved into a national partner and multi-brand group, supporting everything from daily drivers to full custom builds. Today, Dynamic Wheel Group is home to a diverse brand family including HardRock Offroad, Curva Concepts, Diablo Wheels, Gianna Wheels, and Dynamic Racing Wheels (DRW), giving dealers a single source for aggressive off-road, staggered performance, big chrome, and bold statement designs. This breadth lets partners cover multiple price points and lifestyles while simplifying ordering, inventory, and merchandising. Backed by decades in the industry, Dynamic Wheel Group supports dealers with application-specific fitment guidance, product strategy, and responsive customer service so they can move wheels faster and build repeat business. The result is more than a catalog; it is a long-term wholesale partnership designed to help wheel programs grow year after year.