East West Interface

EAST WEST INTERFACE-supporting business, education and Government orgsnisations with their cross-cultural communications and strategies. Market entry/M&A support with associated business activities and communications. PR and strategic communications of Japanese business philosophies and operations in the West. Global staff training on cross cultural business communications, leadership styles and managing/leading in different cultural contexts. 1:1 expatriate support on working within a different business environment. Targeted support we offer for Japanese companies either established in the UK/Europe or looking to do an M&A/establish subsidiary here. • Support for Japanese companies on understanding the British business environment: including corporate governance, understanding the labour market alongside common HRM and staff development issues including D&I/attitudes towards LGBTQ+ and gender diversity, understand the changing political environment, integrating Japanese communication techniques such as ‘horensou’ and ‘nemawashi’ and business concepts such as ‘kaizen’ into subsidiaries/overseas acquiree communications for long-term trust building, talent retention and better communications. • Strategic communications support: understand public opinion, understand and communicate to difference audiences/stakeholders, influence change through strategic communications, understand and mitigate ethical issues, monitor impact of communications, PR company’s contribution to the wider community.