Econografix Pty Ltd

At EconoGrafix, we believe economics doesn’t have to be abstract or intimidating. Founded by Graham Hull, creator of the EconoGraf, we have spent over 17 years pioneering the world’s first dynamic graphic simulation of the modern market economy. The EconoGraf brings core concepts of microeconomics and macroeconomics vividly to life. From animated depictions of the Private Sector to the integration of Imports, Exports, Fiscal and Monetary Public Sectors, and the Balance of Payments, our visual model helps people see exactly how economic decisions ripple through households, firms, and entire economies. Beyond the EconoGraf itself, we’ve developed complementary videos and tools: Graphic Microeconomics illustrates the interactions between households and firms in product and labour markets. Graphic Accounting simplifies financial statements using colour-coded shapes and tables to make Trading Statements, Balance Sheets, and Capital Accounts clear and approachable. These resources are freely accessible on the EconoGrafix YouTube channel, supporting educators, students, and decision-makers who want to deepen their understanding and make economics more actionable. Our mission is to make economics visual, accessible, and practical—empowering people everywhere to grasp how markets function and to drive smarter, more informed outcomes. Whether you’re teaching, studying, or applying economics in your organisation, EconoGrafix can help you see the connections that shape the world.