Ecru Online

e c r u is a Kuwait-based lifestyle brand inspired by the ethos and culture of Arab hospitality. We believe this lifestyle can elevate day to day rituals for people around the world. Created in 2013 by childhood friends, e c r u, produces a limited series of handcrafted objects, furniture and clothes, with a contemporary yet timeless design, inspired by the cross-cultural exchanges in craftsmanship practices. Our approach focuses on fostering mindful relationships with crafts.wo.men [and raw material suppliers] to create meaningful and sustainable pieces.