Edgewise Marketing

Edgewise was launched to provide a data-intelligent approach to prospective student engagement. We want to help universities and colleges talk with prospects and not merely broadcast to them. Our work goes beyond surface assumptions to provide an understanding of the fundamentals of how your marketing performs and what you can achieve. Some of the questions and challenges we address: Which students are amenable to your brand? How much are you spending to acquire new students? How much can you actually grow your student numbers? Are you putting the right messaging in the right places? What kind of year over year student conversion can you reasonably expect and how do you grow that? Which programs or areas of study can be scaled? Our approach is simple: Know your prospect Create engagement Acquire new students Our Data and Lead Gen services are designed to be flexible to fit your specific need and eliminate the guesswork from student acquisition. Our work is predicated on a CRM approach, with each component geared toward creating engagement with students who are interested in learning more about your institution.