Efesto Innovation

At Efesto, innovation is not a simple process to be implemented, but a style. Many make the mistake of considering innovation as an algorithm, with a starting point and an ending point. This is the best way to miss opportunities and never stand out beyond the background noise of your competitors. Making innovation seriously is a creative, emotional and non-linear commitment. These are uncomfortable concepts for modern businesses, which thrive on organization and predictability and tend to sacrifice emotions. Unfortunately, innovating in these ways harnesses the creative process. Turn off the passion. But the passion for innovation is essential. An innovation project is made up of long periods of disheartening apparent immobility and a few peaks of euphoria, which often correspond to deviations from the initial goal but which pay off every effort. If you explore the unknown, you can only imagine what you will find, but the real opportunities are those encountered along the way that you never imagined existed.