Effecting Strategy Pty Ltd

A great idea is not enough. For your ideas to succeed, you also need to gain understanding, agreement and support from your management and Board, as well as external stakeholders such as government and regulatory bodies. Complex ideas must be explained and communicated in ways that give these stakeholders confidence that your strategy has merit and that it can be successfully implemented; all whilst managing the risks inherent in all new endeavours. Our team has a proven ability to turn ideas into practical business solutions. We offer frank and honest advice – our reputation has been built on telling people what they need to know, not what they want to hear. We can help you design practical and cost-effective solutions for complex problems, and find ways to deliver greater value from existing information, systems and resources. We can review and identify opportunities to extract value through business diversification or unlocking existing synergies, and assist you document and gain approval for those business improvement opportunities. Principal, Joanne Peulen BA(Hons), MAppFinInv, AdvDipFinServ, GAICD, JP(Qual) Joanne Peulen is a senior professional specializing in strategic financial and business risk management. With more than 17 years experience working in the energy industry and large-scale public organizations, and a practical skillset that spans derivative financial markets and commodity trading, treasury operations, regulatory compliance and accounting, Joanne is well respected in her field and has developed valued relationships across industry, government and regulatory bodies. A strategic thinker comfortable questioning the status quo with a proven ability to lead change.