Effective Lab

About us We work with startups and established companies that need digital products to be clear, usable, and ready to grow. Our role is to simplify complexity — whether it’s a new product, a redesign, or an internal system that needs to work better. We’ve partnered with companies such as Direct auto, Docu-x, Birne, Leystra, Hello bank! and Revido, helping them design, build, and evolve their digital products. We are based in Prague and work primarily with Czech clients, often acting as a long-term digital partner rather than a one-off supplier. What we’ve built Docu-x — visual identity, UX/UI design, web development Direct auto — UX/UI design in the automotive sector Birne — UX/UI design and product foundations for a mobility startup Leystra — web and mobile application development for a fintech platform Hello bank! — UX/UI design, web development, long-term website maintenance Revido — visual identity, UX/UI design, web development How we work We believe good digital products come from clarity, not complexity. That means close collaboration, direct communication, and decisions based on real user and business needs. We work in small, focused teams and stay involved throughout the entire process — from early concepts to long-term improvement. No unnecessary layers. No handovers between five vendors. Just one team responsible for the result. What we do UX/UI design (product design, user research, design systems) Web & application development (frontend, backend, mobile-ready solutions) Digital product development (from idea to launch) AI-powered solutions (practical AI integrations, automation, prototyping) Product redesign & optimization (usability, performance, conversion) Long-term product support & development partnership