Efficio Group

For 30 years, EFFICIO GROUP has been the trusted partner and expert in secondary market distribution for Luxury and Premium brands, in Watches, Jewelry, Fashion and Beauty. We support global Groups, independent brands and department stores in giving a second life to their excess inventory (previous collections, phase-out, slow movers.) through a secure and qualitative distribution, in respect of the brand image. SECONDARY MARKET DISTRIBUTION, MANAGED WITH LUXURY STANDARDS Based on your brand’s restrictions (geography, channels, pricing), we distribute overstock through a secure and selective on/off line resale network as luxury outlets, off-price, pre-owned, private sales and auction houses. Each operation is discreet, controlled and fully aligned with your primary market and brand equity. CASH OR COMMUNICATION: 2 WAYS TO CREATE VALUE FROM YOUR OVERTSOCK EFFICIO GROUP can purchase your stock in: Cash Media & Communication Plans (barter) The barter solution offers up to +50% higher value than cash, enabling brands to finance their media plans, IA, Retail, HR & Digital projects… all founded through previous collections instead – not cash. GROUP INTEGRATED MEDIA, COMMUNICATION, DIGITAL AND RETAIL AGENCY Our in-house agency help luxury brands to develop worldwide brand awareness, visibility, drive to store/e-store, clients experience. Our 360° approach allow us to deliver : • Media: digital, paid social, OOH, print, influencers • AI Solutions • Retail: pop up store, recruitment, training, displays • Digital: E-commerce, UX/CX, CRM • Brand content: photo/videoshooting, 3D,AI More than ever, secondary market management is a strategic priority for luxury and premium brands, combining business performance, sustainability and long-term brand equity. Our experts provided a tailored, confidential and fully controlled approach to ensure value creation in the short and long term. Contact us to explore new growth opportunities with EFFICIO GROUP.