Effortless Energy, Inc

Effortless Energy makes home energy efficiency the no-brainer it ought to be with web-based software and a proprietary financial model. It installs cost-effective measures like insulation and air-sealing at no cost to homeowners, then recoups its investment by sharing in the energy bill savings with customers. Residents get the satisfaction of lower monthly utility bills, increased home value, and improved health and home comfort, in addition to doing something good for the environment. Effortless Energy creates this no-brainer value proposition by connecting the capital and energy efficiency markets. It manages financing on behalf of institutional investors looking for stable, 6-8% returns and markets that financing, packaged with its audit and installation management services, to homeowners and property management companies.