Ehmer-Consulting

My consultancy is tailored to local and global corporations as well as to owner-managed organizations. The core areas include brand, marketing, communication, sales marketing and change management. BRAND MANAGEMENT:> Domestic and global.> In various organizational structures (from line- to matrix-organization, owner-managed or local and global corporations). BRAND STRATEGY:> Brand Identity & Brand Architecture.> Brand positioning.> Strategic planning, implementation & monitoring.> Steering of agencies (Corporate Identity, Corporate Design, Corporate Communication, Corporate Behavior) and other service providers.> Implementation of all measures. MARKETING/COMMUNICATION:> Communication planning-steering-monitoring.> Steering of agencies (creative agencies, communications agencies, media agencies) in addition to market research institutes.> Strategic planning, steering and monitoring of the entire marketing-mix.> Analysis by market research (primary market research, desk research).> Content Marketing, Online Marketing, Social Media.> B2B, B2C. SALES/SALES MARKETING:> Identification and evaluation of market opportunities.> Drafting of business plans and managing and monitoring the achievement of goals.> Development, implementation and monitoring of sales strategies (sell-in, sell-out-tools, specific distribution concepts).> Sales controlling/management by performance summary for sales, key sales metrics, sales statistics. CHANGE MANAGEMENT:> Process optimization.> Development, implementation and roll-out of new strategies.> Setting up organizational structures and developing of standardized processes. Re-organization.> Re-Launch of brands, products.> Digital transformation.> Implementation of all measures. BUSINESS DEVELOPMENT:> Development of new business fields and growth opportunities.> Search for suitable business partners.