Electric Insights

Light bulb moments are rare. But what if they weren't? What if they occurred at the flip of a switch and let you see and change the future? If you find that prospect appealing, you'll love that we've invented a way to make it happen. And here's the kicker: our invention—think of it as supercharged simulation—solves an endemic problem in the $90 billion "insights" industry: a massive over-reliance on scorekeeping at the expense of prediction.