Elodie Marteau

Elodie Marteau is a foresight researcher & strategist. Sounds like a bullshit job? Well, foresight science and the business of trends can seem (and can be) nebulous and void when focusing on the short-term hype culture and when relying on the flattening algorithmic determinism. We rather opt to make sense out of this trendy trend business. Because critical thinking is necessary to turn foresight into a place that truly provides inspiration, fuels creativity, ignites minds, sparks change, and even provokes. We are a space for constant research and thought-provoking strategic thinking, where trends are future-shaping socio-cultural movements, brands’ aspiration is attainment, and future building is already in the making. In a nutshell, we future-proof brands and businesses’ strategies by exploring, navigating and deciphering uncharted cultures & futures.Fields of research: Beauty, Food & Drinks, Fashion, Fintech, Health & Wellness, Hospitality & Travel, Luxury, Media & Entertainment, Placemaking & Interior Design, Retail, Youth Culture.Recent clients inc. LVMH, Nike, Lacoste, H&M, Universal Music, BMW, Dr Martens, Ipone, Westfield, Amazon, Warner Bros, Lloyds Bank, Lyf Pay, Kings.com, Ikea, Kellogg's, MAC, Pernod-Ricard, and more.