Else Lab

Else Lab, an Alchemy brand, is an unconventional studio, driven by Architects, Designers & Brand Strategists, that searches for ‘else’ infusions to subtly inform the design of spaces, products & brands. Derived from the philosophy of Alchemy, the studio goes ‘beyond the realm of form’ by exploring with ingredients to construct designs. ‘else’ is concerned with the intangible dimension instigated by design; it discovers how disciplinary tools of architecture & design can be used to shape new stories about who we are, hence creating a union between design and its emotional reaction. The multidisciplinary studio offers a variety of services ranging from Architecture to Interior, Landscape, Product & Brand design. Else Lab is simply a statement; to engage oneself in different approaches that allow consideration of the otherwise unconsidered. It’s this method that excites and serves to drive the studio’s practice.